Business Prospective

Rate this item
(0 votes)

Despite growing significance of cheaper substitute, the Rs 3200-crore aluminium utensil industry is set to witness between 15 and 20 per cent growth in the next two years due to high resale value of items. The industry has recorded an average growth of 15 per cent in the last three years in spite of economic turmoil.

The estimates assume significance as the utensil sector alone consumes nearly 20 per cent of the overall aluminium consumption in India and sets the direction for aluminium producers for production capacity. The sector also establishes the changing consumers’ sentiment who along with immediate need, think returns before considering investment.

“The Indian aluminium utensils sector comprising 4,000-plus firms is still not recognised by any government or agencies. Nevertheless, in the last three years, we have witnessed tremendous growth. However, irrelevant myths about health hazards may seriously impact the industry's prospects,” said Bharat Garg, patron of Federation of All India Aluminium Utensils Manufacturers.

Utensils made of stainless steel (SS) directly compete with that of aluminium. But, on the price front, SS utensil lags behind. SS utensils are available at one-fourth of the price of aluminium utensils. Hence, consumers opt for SS utensil for immediate needs. But, those who can afford costlier items and aim it as an investment, buy aluminium utensils.

The Rs 50,000-crore SS utensil industry has also been growing at 15 per cent for the last several years and the trend is likely to continue in future as well due to non-nucleus family structure in India.

Compare this: SS utensil scrap is generally dumped for no value while the aluminium utensils scrap is kept safe for selling it back to local retailer at slightly discount of new utensils.

While the industry was growing at about 10 per cent annually until three years ago, new innovations in product portfolio kept the consumers’ confidence up and the overall growth intensified further to 15 per cent in the last three years. Cookware like non-stick pans and pressure cookers are gaining more popularity in kitchens across all segments of population.

Almost 95 per cent of these products are made of recycled metal wherein there is no price differential for the products based on recycled or virgin metal. Garg said this was because the metal loses none of its original properties in the recycling process. Also, the issues of contamination in recycled metal were duly taken care of by the industry. The utensil manufacturers source the raw material from scrap traders, who collect used aluminium articles from rag pickers and petty collectors.

Nearly 15 per cent of the aluminium utensils produced in the country is exported to West Asia, Europe and African countries. “The exports are also encouraging. However, we want the domestic market to grow exponentially. We have launched several initiatives to dispel the rumours relating to the usage of aluminium utensils,” said Tarun Goyal, president of the federation.

Tuesday, 23 October 2012 10:59 Written by 
Read 595822 times Last modified on Tuesday, 23 October 2012 11:00

NM Metal Works, As Northern India's premier aluminum utensils manufacturer, we recognize that our highest responsibility is to deliver our customers most innovative and competitive products. In keeping with this commitment, we are continuously seeking to provide our customers with the highest quality products, unmatched utensils and finishing capabilities,

Website: Email This email address is being protected from spambots. You need JavaScript enabled to view it.


  • Comment Link ApokoaloBet Sunday, 22 October 2017 01:41 posted by ApokoaloBet

    viagra par correspondance pharmacie en ligne
    legislation vente libre viagra suisse
    prix finasteride biogaran 1mg
    amoxil 1gr pharmacie en ligne
    cialis sans ordonnance en france
    viagra a acheter propecia finasteride
    acheter cialis lГ©galement
    acheter priligy dapoxГ©tine
    cialis generique fabriquГ© en france
    prix motilium acheter

  • Comment Link Mariver Sunday, 22 October 2017 01:18 posted by Mariver

    generico de viagra funciona - buy viagra

    viagra cheap

    discount original viagra

  • Comment Link Agustinvew Sunday, 22 October 2017 00:55 posted by Agustinvew

    cbd oil for sale cbd oil side effects with alcohol - buy cbd oil for cancer treatment - cbd oil for sale in colorado springs -

    cbd oil for dogs dosage - reviews of cbd oil for anxiety - cbd oil for anxiety dosage - best cbd oil for pain management -

  • Comment Link Mariver Sunday, 22 October 2017 00:49 posted by Mariver

    genetic viagra uk - viagra cheap

    online viagra

    new prescription viagra

  • Comment Link Paydayloan Sunday, 22 October 2017 00:43 posted by Paydayloan

    personal loans with bad credit up to 5000 how to apply for a loan with bad credit personal loans bad credit best personal loan rates

  • Comment Link Payday Loan Online Sunday, 22 October 2017 00:36 posted by Payday Loan Online

    fast easy loan quick loans bad credit same day quick loans quick loans

  • Comment Link vushdume Sunday, 22 October 2017 00:15 posted by vushdume
    cheap cialis si
    generic cialis online
    get cialis presСЃriСЂtion and order cialis online
    generic cialis online

  • Comment Link ApokoaloBet Sunday, 22 October 2017 00:14 posted by ApokoaloBet

    viagra vente libre sur internet effets secondaires
    pantoprazole sur ordonnance
    cytotec 200pg pharmacie en ligne
    levitra 5 mg comprimГ© pelliculГ© boГ®te de 4 prix
    ginseng achat complГ©ment alimentaire
    viagra prix france
    acheter du kamagra forum
    site francais de vente de cialis
    cialis acheter viagra
    montreal viagra acheter
    zyprexa 40mg pharmacie en ligne

  • Comment Link Mariver Saturday, 21 October 2017 23:44 posted by Mariver

    viagra handstand - cheap viagra

    buy generic viagra

    best viagra pill splitter

  • Comment Link Jeffreywap Saturday, 21 October 2017 23:31 posted by Jeffreywap

    canadian pharmacy generic viagra

    cialis from mexican pharmacy

    canadian online cialis
    cialis canadian rx buy real cialis online canada


Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Top of Page