Business Prospective

Rate this item
(0 votes)

Despite growing significance of cheaper substitute, the Rs 3200-crore aluminium utensil industry is set to witness between 15 and 20 per cent growth in the next two years due to high resale value of items. The industry has recorded an average growth of 15 per cent in the last three years in spite of economic turmoil.

The estimates assume significance as the utensil sector alone consumes nearly 20 per cent of the overall aluminium consumption in India and sets the direction for aluminium producers for production capacity. The sector also establishes the changing consumers’ sentiment who along with immediate need, think returns before considering investment.

“The Indian aluminium utensils sector comprising 4,000-plus firms is still not recognised by any government or agencies. Nevertheless, in the last three years, we have witnessed tremendous growth. However, irrelevant myths about health hazards may seriously impact the industry's prospects,” said Bharat Garg, patron of Federation of All India Aluminium Utensils Manufacturers.

Utensils made of stainless steel (SS) directly compete with that of aluminium. But, on the price front, SS utensil lags behind. SS utensils are available at one-fourth of the price of aluminium utensils. Hence, consumers opt for SS utensil for immediate needs. But, those who can afford costlier items and aim it as an investment, buy aluminium utensils.

The Rs 50,000-crore SS utensil industry has also been growing at 15 per cent for the last several years and the trend is likely to continue in future as well due to non-nucleus family structure in India.

Compare this: SS utensil scrap is generally dumped for no value while the aluminium utensils scrap is kept safe for selling it back to local retailer at slightly discount of new utensils.

While the industry was growing at about 10 per cent annually until three years ago, new innovations in product portfolio kept the consumers’ confidence up and the overall growth intensified further to 15 per cent in the last three years. Cookware like non-stick pans and pressure cookers are gaining more popularity in kitchens across all segments of population.

Almost 95 per cent of these products are made of recycled metal wherein there is no price differential for the products based on recycled or virgin metal. Garg said this was because the metal loses none of its original properties in the recycling process. Also, the issues of contamination in recycled metal were duly taken care of by the industry. The utensil manufacturers source the raw material from scrap traders, who collect used aluminium articles from rag pickers and petty collectors.

Nearly 15 per cent of the aluminium utensils produced in the country is exported to West Asia, Europe and African countries. “The exports are also encouraging. However, we want the domestic market to grow exponentially. We have launched several initiatives to dispel the rumours relating to the usage of aluminium utensils,” said Tarun Goyal, president of the federation.

Tuesday, 23 October 2012 10:59 Written by 
Read 456673 times Last modified on Tuesday, 23 October 2012 11:00

NM Metal Works, As Northern India's premier aluminum utensils manufacturer, we recognize that our highest responsibility is to deliver our customers most innovative and competitive products. In keeping with this commitment, we are continuously seeking to provide our customers with the highest quality products, unmatched utensils and finishing capabilities,

Website: Email This email address is being protected from spambots. You need JavaScript enabled to view it.


  • Comment Link Veronver Wednesday, 21 June 2017 08:51 posted by Veronver

    writing help online smu

    payday loans online

    payday loans online

    writers for assignment required

  • Comment Link MichaelDax Wednesday, 21 June 2017 08:46 posted by MichaelDax

    buy glaxo smith kline amoxil online paypal
    buy generic amoxil no prescription
    buy amoxil no prescription
    buy amoxil 500 mg online

  • Comment Link Jasonpaf Wednesday, 21 June 2017 08:39 posted by Jasonpaf

    buy zithromax without presc
    buy zithromax with no prescription
    buy zithromax usa
    buy zithromax online no prescription

  • Comment Link Rafaelfab Wednesday, 21 June 2017 08:20 posted by Rafaelfab

    quarter pill of viagra
    Levitra Coupons
    nomes dos genericos do viagra - Levitra Prices
    viagra 100mg walmart

  • Comment Link Veronver Wednesday, 21 June 2017 08:19 posted by Veronver

    business plan writers seattle

    cash advance

    pay day loans

    writing service with

  • Comment Link Veronver Wednesday, 21 June 2017 08:13 posted by Veronver

    custom writings discount code

    personal loans

    cash advance

    online writing program

  • Comment Link Veronver Wednesday, 21 June 2017 07:37 posted by Veronver

    write my

    fast cash

    payday loans online

    forum for writing academic contribution companies

  • Comment Link Jasonpaf Wednesday, 21 June 2017 06:40 posted by Jasonpaf

    buy pfizer zithromax online
    buy zithromax no prescription
    buy zithromax
    buy zithromax without prescription

  • Comment Link Varenver Wednesday, 21 June 2017 06:01 posted by Varenver

    viagra ordonnance ou non

    cheap viagra online

    buy viagra

    viagra jet precio

  • Comment Link Varenver Wednesday, 21 June 2017 05:57 posted by Varenver

    viagra farmacia chiste

    generic viagra

    buy viagra

    cost of viagra 50mg


Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Top of Page